We are trying to figure out if people actually care about supporting their local community. Do people actually buy from local small business and what conditions have to be true for them to do so?

The people at Tradr a big believers in having strong communities where we can raise our children, build our houses and live with loved ones. For that to happen there has to be successful small businesses driving the local economy. This is where Tradr can help local communities, by driving sales to small businesses through local communities portals – a project we at Tradr are currently working on. Why should we bother???

Here’s what happens when you shop locally…

  1. You keep your money in our economy. Three times more of your money, in fact. Studies show that for every dollar spent in a locally owned business, three time more of that dollar stays in our economy than would be the case with a national retailer.
  2. You embrace the character of our community. We wouldn’t want out houses to look like everyone else’s. So why would we want our community to look that way?
  3. You create local jobs. Local businesses are better than chains at creating more jobs per consumer dollars spent.
  4. You help the environment. You conserved energy and resources in the form of less fuel for transportation and less packaging.
  5. You benefit from our passion and expertise. You are our friends and neighbours and we have a vested interest in knowing how to serve you. We’re passionate and knowledgeable, why not take advantage of it?
  6. You keep you tax dollar here. Shopping locally means less corporate infrastructure, and more tax money left available to enhance our community. Also, your spending locally instead of online ensures that your tax dollars are reinvested where they belong – right here in our community!
  7. You encourage innovation and product diversity. Whether brick and mortar retail or local online, service providers or manufacturing, coal business innovators ensure marketplace diversity. A wider array of choices keeps prices lower over the long term.
  8. You love your neighbours. We know you and you know us. Studies show that local businesses donate to community causes at twice the rate of chains.
  9. You nurture entrepreneurship, which is an essential foundation of our Australian economy.
  10. You make us a destination. The more interesting and unique we are as a community, the more we will attract new neighbours & visitors. This benefits everyone!

Emma & Julie, Cardiff at Newcastle – I Love Local website.

Do people really care about their local community?

We got 200 people to answer the following survey – here are the results!

Do you like the suburb or town that you live in?

Do you like the suburb or town that you live in?

Do you like the suburb or town that you live in? 85% Yes / 15% No

Are you proud of your community where you live?

Are you proud of your community where you live?

Are you proud of your community where you live? 82.5% Yes / 17.5% No

Would you consider yourself a ‘local’ ?

Would you consider yourself a 'local' ?

Would you consider yourself a ‘local’ ? 81% Yes / 19% No

Do you like supporting local small business?

Do you like supporting local small business?

Do you like supporting local small business? 87.5% Yes / 12.5% No

Would you try to buy things locally most of the time?

Would you try to buy things locally most of the time?

Would you try to buy things locally most of the time? 76% Yes / 24% No

Do you only buy local?

Do you only buy local?

Do you only buy local? 13.5% Yes / 86.5% No

Would you buy local if it took extra effort?

Would you buy local if it took extra effort?

Would you buy local if it took extra effort? 58% Yes / 42% No

Would you buy local if it cost more?

Would you buy local if it cost more?

Would you buy local if it cost more? 40.5% Yes / 59.5% No

Do you feel proud when buying locally?

Do you feel proud when buying locally?

Do you feel proud when buying locally? 80.5% Yes / 19.5% No

Will your local economy benefit if everyone bought locally?

Will your local economy benefit if everyone bought locally?

Will your local economy benefit if everyone bought locally? 90% Yes / 10% No

Would you tell your friends to buy local?

Would you tell your friends to buy local?

Would you tell your friends to buy local? 81.5% Yes / 18.5% No

Would you regularly use a website that listed only local products?

Would you regularly use a website that listed only local products?

Would you regularly use a website that listed only local products? Yes 60% / No 40%

Many towns and cities are hurting. “Buy-local” campaigns can help local economies withstand the downturn. “For communities, this is a hopeful message in a recession because it’s not about how much money you’ve got, but how much you can keep circulating without letting it leak out.” Source

About the Survey

The key assumption that we are trying to validate is if “Buyers must be willing to ‘shop local’ as a preference”. We asked 12 questions in total with 3 establishing if the respondent was a ‘local’ living in a community; 3 establishing their preferences of buying local; 4 getting further insight into how they feel when buying local and 2 if they would socially refer and use a local community portal.

Conclusion

The majority of people like shopping local, try to shop local most of the time, believe in supporting their local economy and feel proud when supporting local business and their community. It is important to note, only 13.5% of the 200 people buy local all of the time, with 58% buying local if it took extra effort and a tough 60% not buying local if it cost more. Overall, if a local community portal website existed, 60% would regularly utilise it.

How do you support your local community? Please leave your two cents below…

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