Admit it, Facebook is one of the best gifts that the information age has given entrepreneurs. It revolutionized the way companies market their brand and reach their market. The good news is that you can use the site for your online business as well. Just make sure that you have the right tools and strategies to ensure that you utilize its full potential.

Almost all types of businesses, big or small are in facebook. Why wouldn’t they, facebook is an effective marketing tool which entrepreneurs can use for free, although there are some paid features of course. Nevertheless, no business should pass the opportunity to use this site.


Mid this year, the site changed how a uses’ profiles look. One of those noticeable additions is the cover photo. This is the image that appears at the top of the profile. This is a great venue for businesses to promote their brand. A catchy and interesting cover can invite visiting users to like the page and scroll down to find out what the brand offers.

The profile picture:

This is not new in facebook. However, profile pictures are still among the top tools that entrepreneurs should not ignore, as this represents their business. An entrepreneur should pick an image that can represent their company well. This can be their top product or logo that would make them identifiable. The profile picture is like their ID. Once the consumer sees it, they should be able to identify it as your company’s.

Facebook Timeline:

Facebook introduced timeline this year. It is a new way of viewing your wall, profile, activities and updates. Such is a great marketing tool for businesses. It has new features that businesses can exploit. One of the features that advertisers can definitely take advantage of is the highlighting of posts. The user can now emphasize a post by clicking on the star icon at the upper right corner of the post.

These features are useful in advertising your business. However, they will not be effective if you do not know how to lure customers to your page. Here are a few tips that can help you generate more fans:

Contests. You’d be surprised by the number of facebook users who wants to win just about anything. The thought of getting something from visiting your page will get their attention.

  1. Interact. When a fan or customer messages you whether it’s a private or public message, do your best to reply. Visitors love it when you pay attention.
  2. Provide relevant information. Trivia, recommendations and related news attracts more people. Your visitors will feel that they are actually learning something from visiting your site.
  3. Get rid of spams and spammers. If you hate them, your fans hate them more.
  4. Keep everything in moderation. Your consumers would love to hear from you daily. But they do not want you to flood their home pages. The last thing you want is for your consumers to hide your stories or unsubscribe from your page.

Facebook is a great tool for entrepreneurs. Use it well and reap the benefits it gives you and your business.


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  1. lizahechanova

    Facebook is the best social media platform to spread the news about your business, from friends to common friends until it goes out to strangers.