In order to gain trust from an online shopper a retailer can set up a physical pop-up store.
A pop-up store is a temporary physical display of your products or services. You can usually achieve this in public markets, shopping malls and at festivals. You can gain credibility by giving your customer a physical place to visit you and prove that you exist and are not a scam artist.
The main benefits of a quick pop-up store for an online retailer is:
- Physical proof of your existence
- Utilise your physical store to sell off old stock and generate cash flow.
- From your physical store you can promote your online store (cards, flyers)
- Get immediate feedback on your new products
What do you have to do?
Establish a yearly plan of what vendors and dates your pop-up store will be in operation
Contact property managers, festival organisers and retail landlords to lock in short-term site leases.
Stick to your pop-up strategy by not staying in one location for over a month to retain the exciting appeal.
Start promoting your pop-up store at least a month ahead by contacting local blogs, council websites and using Tradr Events!
Here’s to your commerce success!