The Wish List
Over at Best Buy you see Wish Lists in action. Wish Lists, ‘Pick Lists’ or ‘Gift Lists’ simply show what people want. What they desire. What is in demand. This re-inforces the buyer that it is perfectly fine to want this too. Other online marketplaces that feature this are Amazon, Kaboodle, StyleFeeder and ThisNext.
A Pick List
Over at Kaboodle they have Pick Lists. A selection of items by popular (highly followed) users
The Peer Power Revolution
Buyers have the power – the power of choice. The power to choose which product from which supplier along with a variety of accessories.
When you add multiple buyers, hundreds and hundreds of people enjoying the same product, a funny thing happens.
People who have not made their decision on what to purchase, often look to what others have bought.
Shoppers look for social proof.
If thousands of people have recently bought this item, it has 5 star reviews, and is at the top sellers list – you can bet more will follow.
Why wouldn’t they? Other people have already proven that the product is good, it works, it was a perfect fix for their problem.
Social Commerce Activities