A powerful tool where other like minded people reinforce a product with social proof.
Social Recommendation Sites
Apple Genius within iTunes makes it so easy to download quality music. It can recommend more shows of that TV season, other seasons, and people powered recommendations.
Netflix allows you to see friend’s reviews and also critics and recommended movie reviews.
At Stylefeeder you can recommend products from a massive amount of suppliers.
The Peer Power Revolution
Buyers have the power – the power of choice. The power to choose which product from which supplier along with a variety of accessories.
When you add multiple buyers, hundreds and hundreds of people enjoying the same product, a funny thing happens.
People who have not made their decision on what to purchase, often look to what others have bought.
Shoppers look for social proof.
If thousands of people have recently bought this item, it has 5 star reviews, and is at the top sellers list – you can bet more will follow.
Why wouldn’t they? Other people have already proven that the product is good, it works, it was a perfect fix for their problem.