Sorting your products out by priority order allows the shopper to apply a social proof filter to the results.
- Most favourited
- Most viewed
- Most commented
- Most popular
Sites that use Popularity Lists
Amazon does this well by sorting each type of product or department by what’s the most popular
Apple iTunes can provide shopping lists in order of what’s the hottest hit.
The Peer Power Revolution
Buyers have the power – the power of choice. The power to choose which product from which supplier along with a variety of accessories.
When you add multiple buyers, hundreds and hundreds of people enjoying the same product, a funny thing happens.
People who have not made their decision on what to purchase, often look to what others have bought.
Shoppers look for social proof.
If thousands of people have recently bought this item, it has 5 star reviews, and is at the top sellers list – you can bet more will follow.
Why wouldn’t they? Other people have already proven that the product is good, it works, it was a perfect fix for their problem.