Reviews from other customers help reinforce how trustworthy a product or service is. Potential buyers can find out the quality of your goods or services. With social commerce other buyers opinions are essential in influencing the buyers per-purchase decision making. Short story – if you sell snake oil you will go down in flames with todays smart social shopper. More info on Snake Oil Salesman.
Social Shopper Customer Review Sites
Amazon Customer Reviews
Amazon is awesome at providing customer reviews of physical/digital products.
Google Customer Reviews
Google also provides reviews of local small business on their services. An easy way to find out if the seafood is terrible at your local restaurant.
Apple iTunes Customer Reviews
Along with providing awesome hardware, Apple has created the iTunes music library and an application marketplace. All products can be reviewed, helping other potential customers gauge their quality pre-purchase.
Zappos Customer Reviews
Zappos provide excellent customer service and free both way shipping. Their customer review system is one of the best.
The Peer Power Revolution
Buyers have the power – the power of choice. The power to choose which product from which supplier along with a variety of accessories.
When you add multiple buyers, hundreds and hundreds of people enjoying the same product, a funny thing happens.
People who have not made their decision on what to purchase, often look to what others have bought.
Shoppers look for social proof.
If thousands of people have recently bought this item, it has 5 star reviews, and is at the top sellers list – you can bet more will follow.
Why wouldn’t they? Other people have already proven that the product is good, it works, it was a perfect fix for their problem.