2016 is shaping up to be a year of marketing upheaval. Traditional ad media will bite the dust, in terms of revenues. New advertising platforms will become mainstream. Are you prepared?
1. Video ads will start dominating.
2. App indexing will lead to an explosion of apps.
3. Mobile will completely dominate desktop.
4. Digital assistants will lead to a new kind of optimization (Siri).
5. Virtual reality will emerge.
6. Wearable technology and the Internet of Things and (IoT) will pave new ground.
7. Advertising will become more expensive.
Read more over at Forbes