2016 is shaping up to be a year of marketing upheaval. Traditional ad media will bite the dust, in terms of revenues. New advertising platforms will become mainstream. Are you prepared?

1. Video ads will start dominating.
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2. App indexing will lead to an explosion of apps.

image 3. Mobile will completely dominate desktop.

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4. Digital assistants will lead to a new kind of optimization (Siri).

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5. Virtual reality will emerge.

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6. Wearable technology and the Internet of Things and (IoT) will pave new ground.

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7. Advertising will become more expensive.

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Read more over at Forbes

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