Blogging Generates Traffic
Google scans your website and indexes all of your posts and pages in their search engine. The more content you have generated, the more search results your business could appear in. Google likes new content so the if you can organise a schedule to adhere too it will keep that traffic flowing.
Check this out! It is a Hubspot study that found that small businesses who blog get 55 per cent more visitors.
They surveyed 1531 small to medium-sized businesses, where 795 of the businesses blogged and 736 did not blog.
They found that the businesses who blogged:
- Generated 97% more inbound links (pages/posts that visitors arrive at)
- 434% more indexed pages/posts
- 55% more visitors
Blogging Builds Your Reputation
When you create a blog post that is valuable to people, it gets shared around your industry or community. People share the content, and the content is written by you on your very own branded blog website.
Let’s say you sell fish tanks. You write a post about the “10 Best Tanks for Fighter Fish” and that gets shared around the local fish enthusiast community on Facebook. Your valuable content, clearly shows you know what you are talking about. You effectively become an expert in your niche and build a reputation.
Blogging is Low Cost
It really doesn’t cost much these days to setup a blog. You can get one free at many places around the internet.
You can create a free blog, without needing technical expertise, at the following places online:
Blogging is Long-term
There is a significant rewards for firstly getting your blog setup and making a post. When you spend an half an hour typing up a quick blog post, that same post will be generating visitors multiple times in the future. You can also add a quick share on your Instagram, Facebook, Twitter, Google+ and LinkedIn profiles at any time in the future. This will also be-reshared if your content is valuable and people get something out of visiting your post.
Blogging Encourages Community
By adding a comments box at the end of your blog posts, you can encourage community participation. It is important that if people ask questions on your blog posts you should answer them. It is recommended that when a person makes a comment on your blog post, that you get an email so you can respond in a timely manner.
It is also worthwhile paying attention to both positive and negative comments. Positive comments represent great customer feedback, customer validation and customer testimonials! You can even ask the positive commenter if you can feature their comment on the front page. Negative comments should be looked at objectively (rather than emotionally) as possible signs for improvement for your business.
Blogging Gives Your Small Business a Voice!
Let your visitors, existing and potential customers know who you are! By offering your readers a glimpse into who you are and what you are doing, you are helping them get to know you. After a while, they may need one of your products and services and because they regularly read your blog posts your business will be the freshest in their mind!