So you have got your small business website built and know you want to get people to check it out (for free). But, before you get stuck into creating valuable content and proceeding with giant marketing campaigns, you will need to figure out who your target market actually is. There is no point spending hours writing content, getting involved in forums and creating oodles of value, if it never converts into customers and your business ultimately fails.
There are a few questions you can ask your existing clients. Perhaps slipping them into casual conversations or ailailing them with an invite to your survey.io or surveymonkey.com survey will do the trick. Try to get answers to the following questions: What does your business actually do? For whom does it do it for? What are the typical attributes to their persona? What are their frustrations that they are willing to pay to be solved? How does your business solve these customer problems? Once you know the answers to these questions, we know who your customer is and what you do for them.
The majority of this post will involve creating content that will deliver some value for these customers. Now that we who we are targeting, it will be easier to determine what content and marketing messages will be of interest to them. There is no point rambling on about how awesome your product specifications are, if they are actually after something else. When you create some content, why not create a comparison table that compares the two products? Provide content that saves them time, by cutting out half the product research they would of done. Think about what other frustrations you customers have and try to solve them.
This list is not set in stone. If you know something that should be here, PLEASE comment below and we will try add it to the list! Also, things change over time. If you find something not relevant, leave a comment below.
Lets start with optimising what’s already on your small business website
- Your website needs its content to be optimised for search engines. This is also called Search Engine Optimisation or SEO. Basically, search engines use keywords to rank websites, the more a specific keyword appears on your website page, the higher it will rank for when people search for that keyword. You can conduct research on how many people search for keywords relevant to your niche at the Google AdWords Keyword Tool.
- Think about the title of your pages and products. Usually, the title will be displayed in Header format, which search engines will look for to determine what the content is about. People will click search engine results that have a title that is relevant to what they want to find. Make sure your title is sharp and relevant.
- Use tags or categories to group your website’s products, posts and pages. Search engines love it when you hand them the keywords on a platter – it makes it easy for their algorithms to sort the billions of pages of content, so help them help you.
- Create a page on your website that is a HTML sitemap. It is basically a single page, that links to all the other pages in your website. This helps search engines quickly scan your website and index all the content quickly. By assisting in getting your website content listed by search engines it will aid in helping people find it quicker.
- Be sure to use plenty of images in your posts. These images also need to be optimised. When people search for things in Google, images appear displaying the product or service. If you can get your image in that search result, you get another visitor to your website if they click it. Make sure the file name of the image contains search keywords as discussed above and also apply those keywords to the image caption, title and alt tags. View our post on how to obtain royalty free images for free.
- Within your pages and posts, try to link to other useful pages and posts within your website. This will help both customers and search engines explore your site. It will also draw the visitor into your site, increasing page views and providing them more value.
- Include a search feature on your blog, so people can easily find more content to read, decreasing your bounce rate and increasing your page views.
- Try to feature a widget in the side column of your website that lists all the most popular posts, pages and products you have. You can figure out what is most read by looking at your site visitor statistics (Google Analytics).
- Make sure your website works on mobile devices as search engines will mark you down for mobile device website un-useability. For example, does your site work on Android, iPhone and tablets. You can test your website in other device browsers by using Google’s Mobile Tester, Mobile Test, Browser Stack or Browsershots.
- No one like to wait for your website to load. They will actually start leaving after a few seconds if nothing happens. A cool free resource to test your site’s performance and load time is GTMetrix.
- Speak to your webhost to figure out if your website hosting service is caching pages. Or simply visit the GTMetrix link above. It is way more efficient for a cache to deliver your visitors the same web page over and over, then it is for your server processor to constantly keep re-loading it.
- Ask your reader to share your posts! Unless there is a big shiny call to action, your reader might not help you get traffic, unless you asked them.
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Local or existing customers need to know your website exists
- Make sure your business invoices, envelopes, letterheads, business cards, packaging, flyers, all promote your website address.
- Include your website address in your email signature block. From your email client, you need to enable HTML and make your email signature block have a clickable link to your website. You should also display the full web address as a clickable address so people see it and remember the web domain.
- Go to local social hang outs and look for notice boards to pin your flyers and business cards to. Local gyms, food courts, gas stations, community organisations, tourist information huts, shopping centre information walls. The possibilities are endless, you just need to consider the Return on Investment for printing the flyer, “Will someone actually contact me as a possible lead from doing this?”
- Going to meetup groups such as the ones you can find on meetup.com may lead to some great contact with customers or partners. Find these local community groups and get chatting whilst casually dropping in your website address.
- If you can’t find a decent local meetup group – create your own! All you need is the meetup app, promote the mini-event via social media, and you are running the next Local Business meetup group. By placing yourself in a position of authority you can also promote what your business does.
- Consider setting up a stall at a community market. These pop-up stall events can occur weekly at local hot spots around your city. There may be a fee to rent, or you may just need to bring your stall tent. Get your wares on display and present your business well.
- Become a local news story and get into the local newspapers. Local media are always hunting for the next scoop. Pitch your business as something revolutionary, controversial, exciting to the local community and you may be included in the next publication.
- Let your friends know about your website. Even though you may not get sales from them, they will definitely remember the website address if they ever have the opportunity to refer a customer to you in the future.
- Ask your existing relationships to link to your website. You can speak to customers, suppliers, or other business partners to try and get links and traffic referrals.
- Get a QR code. This little image can be place on your marketing materials and lets people scan them with their smart phone and go straight to your small business website link increasing traffic.
- Are you working on your business part-time and still have a job? Assuming it is ok with your boss, tell your work colleagues about your website. Just be wary of the fine line of working on your business when you are meant to be working on someone elses.
How to Get Your Small Business Website Discovered on Search Engines
- Submit your small business website to Google
- Get your small business listed on local searches in Google Local
- Get indexed by Microsoft Bing
- Be on Yahoo search listings
- List your business website on Yandex
- Get listed on Baidu search engine
- Use free search engine submission tools that submit your website address to multiple search engines, like Pingomatic, or EntireWeb, or SubmitExpress.
Get Your Small Business Website Listed in Online Directories
- Online directories with a Google page rank of 7: Site Promotion Directory, Free PR Web Directory, and DMOZ. You may have trouble being accepted to the above directories, so try for these ones with a Google page rank of 6: So Much, High Rank Directory, Marketing Internet Directory, and Submission Web Directory.
- Get listed in country specific online directories: United Kingdom – Britain Business Directory, UK Internet Directory
- Submit your website to small business directories such as Yellow pages, White pages, Truelocal.
- Get your small business website listed in location-specific local directories such as Yelp, TripAdvisor and Foursquare.
Start a blog for your small business website
Blogging is the opportunity for small business to create unique and valuable content that will attract potential customers. Basically, with unique and valuable content on your blog , the higher likelihood people will socially recommend and link to your website, which will result in your website having higher rankings search engines. By have your content shared by other websites and social profiles online, it will increase your authority on the subject matter and shape your online reputation. With better search results will come more website traffic and increased opportunities to interact with customers. Now that you understand your target market, you can determine the relevant keywords that they are searching for, and tailor your content to focus on those topics and keywords.
How to Setup Your Small Business Blog
- Add a blog section to your small business website. If you already have a website, you can add a blog to it by mapping a subdomain. For example, if your small business website address is company.com then you could make your blog address at blog.company.com; however this is outside the scope of this list. If you are currently running WordPress for your small business website, then the blogging feature is already built in and will be easy to setup.
- Setup your blog so that there are easy to use reshare buttons for all the social networks that help content spread quickly such as Facebook, Twitter, Buffer, Stumbleupon, Reddit and so on. For WordPress, there are plenty of social sharing plugins. Alternatively, you can get html/js code for a Facebook reshare button directly from the developer section on Facebook.
- Setup your blog so that it has built-in automated SEO functionality. This can be achieved on WordPress through plugins like All in One SEO Pack, or WordPress SEO by Yoast.
- Setup a related posts plugin, so when a reader finishes a post, they are presented with options to read similar posts on your blog website.
- Setup your blog so that people can easily leave comments. With wordpress this is a setting that can be done from the Manage Posts screen using the ‘Quick Edit’ feature. People may not bother logging in just to leave a comment, the easier it is to comment the better.
- Setup Facebook comments on your blog posts. This is where people can comment after reading your juicy blog post and share with there Facebook friends their opinion. People are engaging with your content encouraging others to also do so. You also get a link from Facebook to your website, increasing your search engine rankings ever so slightly. The more Facebook comments the better!
- Setup Clicktotweet, or something similar, where you can derive quoteable phrases from your blog posts to share on Twitter.
- Setup your blog so that it has an RSS feed. Many portal sites on the internet rely on content sites having a valid RSS feed. If your site can be subscribed to via RSS, there is a greater chance that traffic can be fed from the portal sites to your website.
- Setup an email subscription through a third party email auto responder service. This means that when people subscribe to your blog, you will automatically send them a thank you email. A good use of this email would be to highlight all the cool posts of your website blog. Mailchimp is free, and a widget can be added to your WordPress blog via a installed plugin. Auto responder services also include Aweber and GetResponse.
How to Write Blog Content
- Conduct a survey about what readers would like you to post about, or if they have specific questions they would like answered in your next blog post.
- Conduct analysis of the current topic of conversations on relevant internet forums regarding your blog topic
- Write about topics that are trending on G+, Facebook or Twitter.
- Write about current news stories
- Write a blog post with an eye-catching title
- Write content that is unique, informative, useful, funny and inspiring
- Write high quality long posts
- Write short and snappy posts. People tend to skim read, so instead of rambling keep it to the point (except for high-quality long posts or list posts 🙂 )
- Write about topics that are controversial and could lead to arguments and debates. The attention from passionate people leaving comments that agree or disagree with your post will generate traffic.
- Write consistently, to a blogging schedule. Try to at least blog 3 times a week so people know to come back regularly.
- Write a how to tutorial, or a definitive guide. The more value your content offers the reader by solving their problem the better.
- Create a Cheatsheet. A small business plumber could create a cheatsheet, on everything to prepare before coming in to do your annual tax. You can create this easily in Canva or Powerpoint or Word, and have it downloadable on your website as a free download. This will generate long-term traffic.
- Create a informative “Top 10 List” for people to quickly read. Examples include Top 10 Strategies for …, Top 10 Designs for…, Top 10 Most Affordable Products that…, etc.
- Create a resource list, like “Top 100 Affordable House Decorations to Make Your Home Stylish” for people to bookmark so they can read later. Having one central place that collates resources together is very helpful for people.
- Create a person list, like “5 Artists Performing this month in Sydney”. By helping people find artists to watch this month that they thoroughly enjoyed, you can get comments on how the artist went on your blog. More traffic will be pushed your way when Google see’s the activity on your blog post.
- Create a website list, like “10 Great Pro Sailing Blogs” that link to other blog owners. When they see you referring traffic to them, they may indeed return the favour.
- Create a funny image or joke meme as the blog post. A funny image will entice people to click on your post, as people do enjoy a good joke.
- Create an infographic (can be done in Canva) as the blog post main image. By building up statistical information about a subject, it has been proven that readers enjoy absorbing boring statistical data via clean designed graphics.
- Create a beautiful post header image to attract readers to your post (also Canva).
- Release an exciting new story by being the first to the punch with the latest news that other people will reshare virally.
- Release the transcript of an interview with someone that is relevant to your blog topic. If the person is popular with their own internet presence, they may publish the blog post link to their social network, resulting in even more traffic.
- Release a blog post about a seasonal event or period, such as Winter Sports, the Super Bowl, Thanks Giving. By tying your blog post content, to the busy stream of people searching for timely information, you have great chances of increasing your small business website traffic.
- Release a case study. This is where you take a real world example of how someone has used your product/service, what they did and what it achieved. They are realistic results of your product/service in action and guaranteed to be enjoyed and learnt from, by many readers.
- Prompt your readers at the end of a blog post, by asking a question about their opinion and to leave a comment below!
- Share you personal experiences. These types of posts are popular and are shared on social networks, as it is coming from a real human being. For example, talk about your struggles as a business owner and how you overcame them. Being personal, needs to be structured and shouldn’t just be a weekend rambling with no point. Keep it professional, with a personal touch.
- Use the free service like MyBlogU to help you write a giant article for your blog from there community of niche experts – get cited and get traffic in the process.
- If you are paraphrasing from other websites link back to them. The original content owner may thank you for quoting them and sending them traffic.
- At the end of the week/month, try summarising all the blog posts you made in a summary post. Make sure it is easy to read, provide enough information snippets for each post so people are keen to click for more info, and send it out via email and your social networks. This also allows your readers to re-visit posts again or jump on posts they missed.
How to Promote Your Blog
- Submit your small business blog to blog directories! OnToplist.com is free, along with Blogged.com. You used to be able to submit your blog to Technorati, a massive list of blogs that are ranked in order of supremacy – however, this has been abandoned (it was pretty cool).
- Be active on other people’s blog posts. Keep abreast of the latest blog posts in your area/industry/niche. Add comments suggesting tips, extended commentary, even a conflicting opinion or two. However, do not troll or your comment will not be approved. A lot of blogs let you list your website address when posting a comment, which will provide a backlink to your website.
- Be active on your own blog! Be sure to reply to people comments so people know that you are interested in what they have to say. It also entices people to leave a comment in an active discussion. WordPress, has a comments section in the backend where you can view all new comments and reply/spam/delete quickly and easily.
- Use a blog sharing widget. You can download the code snippet (a block of code text) to paste into your blog, from blog sharing networks. These will help get you traffic from blog networks.
- Submit your article to a blog carnival. What the heck is a blog carnival? Basically they are a blog networking tool, where many bloggers participate by submitting their blog and a chosen weekly post is created linking to the best content of the network for that week. From week to week, if your blog has great content that other bloggers rave about, your blog will enjoy traffic spikes, similar to that of getting a backlink to your website from a popular blog. Blog Carnivals are specific to each industry, so the general way to find them is to Google, “[your industry] + blog carnival”.
- Submit your small business blog to BlogLovin’. It is a giant list go blogs along with all their juicy content in one user shareable place. If BlogLovin users flock to your blog it could generate heaps of traffic.
Get Traffic by Being Active on Social Networks
- Create an awesome hashtag campaign. If you can’t create one, try to piggyback on popular ones. Try to get other people to use this hashtag and focus on building a community around it. You can do this by adding #YOURHASHTAG into the messages that you share on social networks. If the hashtag it already super popular, it may be difficult to make your business stand out over the crowd, so try going for smaller niche hashtags and get on board.
- Be friendly on Facebook. If you already have a personal account on Facebook and don’t want to create another, that’s ok. You can create a Facebook page, which means that your Parents, Sister, Brother, Uncle won’t see your latest update on your online business adventures. The Facebook page will be a dedicated place to provide updates to Facebook users about your business website. It includes a like button, where people will essentially subscribe to updates from your page into their feed. Facebook is a great way to reach a lot of people and their extended friend network, the key is to create awesome content and deliver value to people. Whether it is a cool new product or service, a light-hearted testimonial of your products in use, or even a semi-relevant joke/meme that will bring a smile to peoples face. You do not want people to be disgusted with your latest internet meme joke you just spammed, otherwise they will block your small business page for good. Just remember, to keep it sort of professional, the end goal is to get more people to like your page and become loyal fans to your business and even drive new customers in your door.
- Start tweeting on Twitter. Create a list of short facts/tips/news about your small business. Setup a Twitter account including a website link on your profile page. Start tweeting through the list making sure you include relevant trending hashtags.
- Be professional on LinkedIn. Make your profile link to your website, join relevant industry groups and participate actively in your product/service offering discussions. You can also setup a LinkedIn company page, where you can update the status to reflect your latest small business website blog posts.
- Get busy on Pinterest. Link your profile to your website and start sourcing/creating images so people can pin them. You can also find popular pinboards where other bloggers are collaborating to share your website content.
- Harness the power of Instagram. Take photos of your business products or services. Make sure they are beautiful, in focus and colourful with great lighting. Instagram is all about the photo! You can add hashtags to these image posts too with the potential for your post to become popular and generate massive small business website traffic.
- Building communities, pages and circles on Google+. The search engine’s social network is certainly a good place to be active on. There is a high likelihood that if your profile and links back to your website are prolific in Google+ you will get better search engine rankings.
- Schedule blog post promotions with Buffer. You can put your post in front of people during the best times of the day. For example, first thing on a Monday morning always works well.
- Revisit your old successful posts (based on traffic and social shares), and re-share them on your social networking accounts.
- Create an account on one of the hundreds of niche social networks. This is a great way to get targeted visitors to your small business website. For example, if you sell products to parents, you can join the ParentsConnect niche social network. If you sell dog accessories or pet caring services try Dogster, and yes there is also a Catster.
Create Media Content to Distribute on Social Networks
- Write an ebook and give it away. By offering huge value in an ebook and offering the chance to download for free on social networks, is extremely valuable to potential customers. You will also generate significant traffic in the process! Idealling, the ebook will be downloadable from your own website, so that you only have to share the link to your website page to download it. The people you reach on social networks, will then visit your site to get the ebook! This is when you have the opportunity to promote other offers, or get them to join your email newsletter list. The better your ebook is, the more people will share it, the more traffic you will gain, and the more sales you will make!
- Create a personal video and add it to your free Youtube channel. If you talk into the video camera about your business and how you are helping your clients then people will be interested to hear from you. In the video description make sure you add a link to your website. Lots of people use Youtube to get product reviews, how to guides, reviews about businesses. It makes sense to be wear the customer is! Don’t forget you can submit your new video to many video sharing websites via TubeMogul!
- Create an educational screencast. If you are able to share your computer screen via video, and teach them how to do something awesome, people would love to see that. It could be how to register on your website to get free things. Anything that your potential clients would love to know about and that would genuinely help them with their issue.
- Host an e-course on your website where you can teach people about your industry. This is essentially creating a interactive info-product where it is hosted in a section of your small business website. The more students, the more website traffic.
- Make a detailed infographic via Canva and share directly in Pinterest, Instagram, Facebook.
- List your products or services on Gumtree or Craiglist. These classifieds websites have a lot of local traffic and are great to get your offerings in front of the local community.
Create Content for Other Distribution Platforms
- Create a Podcast. It is important that you have quality content on offer for the podcast, and that it is done regularly so people know to subscribe. By dropping your website address during the intro and end of each podcast, and even including it in the podcast logo image, you will be able to generate some great website traffic. People love listening to interviews with popular and successful people in your niche.
- Record a webinar for your small business. Webinars are a great one-to-many medium to communicate to your audience about your small business website. However, instead of preaching about how great you are, try offering something of value in a free webinar. Offering how-to tips During the webinar invites, during the webinar and any notes you hand out, simply mention your website address to start driving traffic to your site. You can host a Webinar on a variety of free platforms including Google Hangouts, AnyMeeting and OnWebinar.
- Submit an article if it is 250 words or over to an article directory. There are plenty of popular article directories out there including eZine Articles, eHow and Articlesbase.
- Create a beautiful presentation for free using Canva and upload to Scribd, Docstoc or Slideshare. People love the presentation format for consuming information, and so do search engines. By packing plenty of valuable content into this format, you will appear higher in search engine rankings for relevant keywords. All that is left is to include a link to your small business website in both the description and footer of the presentation pack.
- Write some content on Squidoo, content on their website has great reach and is prominent on search engine rankings. Squidoo has a ‘lens’ which is a complete overview of a specific topic. You can create a great one of these by making it full of videos, useful information, lists, and pictures. From there, you will get more traffic to your website!
- Create a ‘hub’ on HubPages about a topic that relates to your small business niche.
- Create a useful spreadsheet or helpful document, that you can share via Google Docs to your website readers. An example could include a maintenance schedule or a marketing schedule.
- If you haven’t done so already, create a Tumblr blog, and re-post your existing blog content on it.
- Syndicate your blog content on Amazon Kindle network. You will need to create an Amazon Kindle publishing account, provide your RSS feed information and some more info. This will allow Kindle users to subscribe to your blog, and provide you another platform to reach your readers/customers.
- Syndicate your blog content on the Apple News network. (Released with IOS9)
Get Social in Online Communities
- Get active by providing advice on relevant industry online forums. Be sure to join up to popular forums that have high traffic, are where you potential/existing customers are and are of great quality. If a forum is not moderated, meaning there are spam comments everything and it is a ghost town, then it is probably better to stay away. However, if you know the forum is pumping, start by helping people and providing value. If you join the community and start selling straight away, it will be frowned upon. In the forum profile settings, you should be able to setup a clickable backlink to your website in your signature block.
- Did you know about Craigslist forums? There is a location centric forum for each Craigslist area that you can engage with potential customers on. If you give them some great value by clicking on a useful link that points to your small business website, then you will get some added traffic. If you help a couple of Craigslist users you might get a whole heap more in the future with other people are after the same solutions in your area.
- Create your own forum, If your website has over 5000 unique daily visitors or more. There are plenty of open source software forum solutions out there, with some of the web hosts having 1-click solutions. Once your have your own forum it does take a bit of effort maintaining it, but the amount of quality content it can generate, may be worth your investment. Once again, Google loves fresh content and your forum will have lots of questions that will have quality answers in a niche forum.
- Find other Blogger/Small Business Facebook Groups and ask them to help share your content to get traffic. Of course, you will have to reciprocate, but you will also get a lot of great advice from other bloggers on how they get website traffic.
Get on Link Sharing Communities
- Get your website on online backlink exchanges. Link exchanges is where you add a link on your website to the other party, and they link to you. If you can find high-quality link exchanges that you think would be relevant to your small business niche, then submit your website link to them. By high quality, it means that the link exchange website is considered favourably by search engines. Google also advises that the link exchange must be relevant with your niche. If it is just some giant poor quality mass backlink list website, it may be wise to stay away. Google and other search engines can punish your website search rankings, if a spam site lists you and your site lists them.
- Submit some of your best content to Reddit. The community is friendly and love re-sharing content that aligns to politics, technology and funny jokes.
- If you can post your article to StumbleUpon and get some up votes, you will see some pretty insane traffic. StumbleUpon is a giant content curator that lets people vote on awesome content.
- Digg has awesome traffic if you can get on the front page. However, doing so is very difficult. If you ever do, the upside is big, with tens of thousands of visitors to your small business website. In order to get the reach you need on Digg, you have to socialise there, make some friends, help them with their content promotion, then they will return the favour by catapulting your content to dizzying heights.
- Get your site socially bookmarked on Delicious. If your website content features tutorials and helpful guides definitely get them into the world of Delicious. Your content can get promoted if you have several links active at the same time.
- Instead of submitting manually, use a social bookmarking automation tool, such as Onlywire (paid but has free trial) and Social Marker (free). This allows you to submit up to 50 social bookmarking sites at once. Better yet, try using IFTTT (If This Then That) when you can teach it to publish links to your new WordPress posts via your social networks.
How to Drive Traffic to Your Website by Answering Questions
- Browse some questions on Yahoo! Answers and be helpful. By helping people with problems by providing a solution you will come off as not self-promotional. Furthermore, people who Google the question will see your answer. You can include your website link to provide further explanation of the answer.
- Use Quora to ask and answer relevant questions. If there is a way your can help the Quora community by either asking a concise question that hasn’t already been asked, or to answer a question in the spirit of helping the community, you will eventually have your reputation and that of your business recognised. This is a long-term endeavour, but over time you will get traffic.
How to Get Competitive About Your Website Traffic
- Launch a traffic contest. All you have to do for this one is talk to other website owners/social network butterflies and have them send you links for the contest period. So lets say, your contest lasts for 1 month, you ask everyone to send you links all month, with the most traffic being declared the winner of the prize. The prize could be a free product or service offering from your small business.
- Launch a voting contest. This involves you hosting a voting system where people can submit their Best Tip for Retail Displays (for example), to which they share their submission to their friends. The audience then votes on their favourite submission. The voting contest drives traffic to your small business website through audience participation and submission promotions.
- Launch a comment contest. As your small business website already has comment functionality (this is basic for nearly all content management systems) there is pretty much no technical knowledge or system overheads required to get this off the ground. Simply make a post/page and then confirm that comments are enabled. If you can create an interesting enough topic for people to comment about, and then get them to share it, you will drive considerable traffic to your website.
- Launch a review contest. Similar to a comment content, let people review a product on your website, with the offer of a significant prize to the contest winner.
- Launch a retweet contest. Create a contest post/page on your small business website, then tweet the link to it on twitter. From here, let everyone know, that if you retweet the message, you go into the prize draw to win a big prize!
More Creative Ways to Send Traffic to Your Small Business Website
- Create a quiz that asks tricky questions about your business niche. You can even challenge people to take it on social media, and then ask them to share their results within their network. You can create an online quiz via Quizbean for free. To encourage people to participate in your survey you can giveaway a discount voucher for your products/services. The results of the survey will give you customer insight and can be used as market research for your next post.
- Negotiate an ad swap, by contacting other websites in your small business niche. This is where your site takes up an advertising area/banner on their website in exchange for them being able to display an ad on your website. Of course, both of these ad areas, will link to the other website.
- Create a press release and distribute it to a press release agency. Many media companies scour press release sources for story information. There are many free PR websites out there, however you can try starting with the following: Businessportal24, Exactrelease, Newswire, Openpr, Onlineprnews, PR.com, Prefree, Pressbox, Pressexposure.com and PRLog.
- Translate your post into another language. If you have some great core pages or posts that you believe would transcend the language barrier, run the content through a converter and post it in another language on your website! Probably the quickest way to do it is to use Google Translate. It is also possible on many website content management systems, to integrate a plugin to automatically create other language versions of your popular content, but you will have to do some research or contact your website hosting company. Just imagine, all the other search engine languages, that your content will appear in!
- Create a coupon with your website link for discount offers to your products/services. This are free to create and drive traffic to your website. Even if they do not sign up this time, the offer of a coupon is a goodwill gesture, and you may pick up their business next time.
The Most Important Advice to Get Traffic to Your Website Ever
- BE NICE! Listen to people when they comment on your website. Help people by solving their problems. Create a blog post about it, so future readers are also rewarded by your advice. The more you can help, the more traffic will come to your small business website.
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