• We Need to Do Better

    46 percent of the plastic ocean waste comes from a single product: fishing nets

  • We Need to Do Better

    Waste generation is expected to rise to 2.2 billion tonnes per year by 2025 globally. That's 4.5kg per person per day.

  • We Need to Do Better

    200,000 tonnes of plastic washes into the ocean each year from Indonesia, equating to 16% globally.

  • We Need to Do Better

    In Lord Howe Island Australia, researchers open dead bird life stomachs to find 274 plastic fragments.

Our Social Enterprise Mission is to Accelerate the World's Transition to Sustainable Consumption and Production.


Waste being recycled globally on average. Germany took first place recycling 65%, followed by Singapore, Wales, South Korea & Austria. (Australia came in average at 42%)


In 2012, there were 7 billion people with an average waste generation per person per day of 1.2kg. That's 8.4B generated a day, and approx 4B kg getting incinerated/landfilled.


The global waste management market size was valued at $285.0 billion in 2016 and is projected to reach $435.0 billion by 2023, growing at a CAGR of 6.2% from 2017 to 2023.

Tradr is a global waste tracking platform for recycling centres, local government & sustainable producers to provide transparency for recycled material flow.

How it works

Our blockchain-based RFID tag-enabled platform enables stakeholders throughout the waste supply chain – from consumers, councils, government, manufacturers and waste recyclers – to track, manage and provide transparency of waste, to drive increased reuse and recycling.

The Tech

We are currently testing out blockchain technology with various IoT tracking sensors to bring transparency and automation to the waste supply chain.

Access & Reporting

We are integrating with consumers, recyclers and producers using web dashboards and mobile apps.

Consumer Behaviour Change

We are tokenising the Circular Economy, to incentivise behaviour that results in less waste and greater reuse/recycling.

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Meet the Team

John Forfar

Founder & CEO

Sven Stenvers

Strategy & Operations

Anthony Joy

Brand & Consumer Engagement

Nick Stamatiou


Toby Edmunds

Advisor - Environmental Management & Strategy

Evan Cocks

Advisor - Waste Management

Sheila Shannon

Marketing & Business Development

Atiq Zaman

Sustainability Thought Leader
Need more information? Learn more about our project in our Whitepaper


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